Do You Invest in Your Team’s Growth and Development? – Business Times Column #126

by Marcus

Marcus Straub

Marcus Straub

All staffs are comprised of people with varying levels of knowledge, skills and attitudes. As the team goes, so goes the business. For any company to grow and generate success for everyone involved, its people must also grow and develop their potential.

When personal and professional growth and development is lacking, people become limited by old ways of thinking and behaving. This hinders their ability to effectively handle reality. Greater happiness and success aren’t achieved because people continue to operate as they always have, especially in the face of changing circumstances.

Companies committed to continual learning and growth provide their team members with new ways of thinking and behaving. This positions the companies to effectively handle their current realities and remain proactive in the face of changing business environments. Those companies that thrive over the long-term are committed to reinventing and changing themselves through continual learning and the application of new knowledge.

Consider any sports franchise. Those that achieve the greatest levels of happiness and success are comprised of individuals consistently coached to their greatest potential. Team members receive high-quality coaching, remain committed to learning and becoming more and, together, reach higher levels of achievement.

Companies that continually upgrade their operations through the development of team members using high-quality assessments and effective coaching and training are better positioned to fully leverage the prosperous times and also weather challenging economic changes.

Businesses that recognize the wisdom in initiating professional development programs with ongoing coaching and training make a wise and bold step into their future success and the happiness of the team. As programs ramp up and gain momentum, team members become more engaged; top performers are easily identified; and gaps are closed in their skills, knowledge and abilities.

Those organizations that choose not to implement coaching and training programs encounter more struggles and experience more obstacles to the happiness and success they desire. They frequently lack the guidance, direction and teamwork necessary to weather economic changes and thrive on the other side.

Which one of these scenarios best describes your business? Is your business as successful as you would like it to be? Could your business benefit from a stronger, more capable and inspired team? What’s the cost if you choose not to invest in your team?

If you find yourself behind the curve in the growth and development of your team and therefore your business, you’d be well-served to consider the many benefits of professional development through comprehensive assessments, coaching and training. This course of action can significantly increase the happiness of your team and the success of your entire organization. The results of your operations won’t improve unless you consistently give the individuals that run your business the tools they need.

When it comes to coaching and training, it’s often appropriate to start with the owners and managers of the business. As their abilities grow, they’re in a stronger position to lead by example and assist other team members in absorbing and using the powerful new information and perspectives offered by an effective coach.

In choosing someone to coach or train in your business, bring in a professional who’s both personable and powerful. The greatest results will come with someone in which your team can relate; who brings positive, invigorating energy and passion; and is willing to tailor services to the meet the specific needs of your team and company.

It’s not enough to simply bring in new systems or streamline operations. After all, people implement and run the systems that enable companies to operate effectively. To meet the current and future demands of your business and grow and develop your business for greater happiness and success, you must find appropriate ways to assist your team members to become their best.

To be your best, you must continue to learn, grow and develop. High-quality assessments, ongoing coaching and training for you and your team will empower you with valuable new information, perspectives and tools. In turn, you’ll reach new heights in business and life.

Marcus Straub owns Life is Great! Inc. in Grand Junction. His personalized coaching and consulting services help individuals, business owners, executives and companies build teams, organizations and lives that are filled with happiness and success. He is the winner of the 2011 International Coach of the Year Award, and is also the author of “Is It Fun Being You?.” He is available for free consultations regarding coaching, speaking and trainings. Reach Straub by phone at 208-3150, by e-mail at marcus@lifeisgreatcoaching.com or on the website at www.lifeisgreatcoaching.com.

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This article was written for and published in collaboration with The Business Times newspaper.


Marcus Straub

Author Marcus Straub

Marcus Straub is Founder and CEO of Life Is Great!™ (LIG) Coaching and Consulting, Inc. based in Grand Junction, Colorado.

Serving individuals of all ages and companies of all sizes, in locations across the country and around the world, Marcus specializes in the development of customized programs tailored to meet the unique goals of each individual client. Purposefully created to guide those involved toward unprecedented personal, professional, and organizational growth, Marcus has become well-known for his straightforward approach and systematic techniques.