Coaching That Creates Clarity, Connection, and Real Results
For individuals, relationships, and organizations ready to grow—with intention.
Where would you like to begin?
Choose your starting point based on where you are right now.
Improve Communication & Leadership
Live, Interactive LWI™ Training Experience
For Coaches, Consultants, Trainers & TTISI Partners
Personal, Relationship, Team & Leadership Growth
LISTENING WITH INTEGRITY™
The Discipline Behind Better Communication and Leadership
Most People Don’t Struggle to Speak—
They Struggle to Listen
Listening with Integrity™ transforms how you communicate, lead, and connect—by building awareness, regulating response, and creating meaningful, lasting impact.
Experience It Live
A 3-hour interactive training designed to help you identify your listening blocks, improve communication, and lead with clarity and presence. Registration is limited to maximize the experience.
The LIG MENTORSHIP ACADEMY™
Where Professional Coaching & Training Insight Becomes Mastery
Three Mentorship Tracks • One Purpose:
Develop the Human Behind the Practitioner
The LIG Mentorship Academy is a professional mentorship environment for coaches, consultants, trainers, facilitators, and organizational leaders who want to move beyond surface-level learning into deep, sustainable integration.
At LIG, we believe the most powerful growth happens through reflection, relationship, and real-world application.
The Academy serves as a home for mentorship programs that develop discernment, emotional intelligence, and mastery across all personal and professional domains.
Coaching programs
Coaching Designed to Meet You Where You Are & Move You Forward
The Aligned Individual™
Build clarity, confidence, and direction.
The Connected Relationship™
Strengthen communication, trust, and connection.
The Intentional Leader™
Lead with clarity, awareness, and impact.
The Conscious Company™
Align people, culture, and performance.
Assessment-Based Transformation
Turning Assessment Insights Into Functional Tools & Sustainable Action
Insight Is Only Valuable When It’s Applied
At LIG, assessments are not the end—they’re the starting point.
Using tools like DISC, 12 Driving Forces®, Emotional Intelligence (EQ), DNA Competencies, Acumen, Stress Quotient, and the 8 Factors of Engagement (8FE), we go beyond interpretation to translate data into real-world application.
This is where transformation happens—when insight becomes awareness, awareness becomes action, and action creates measurable results across individuals, teams, and organizations.
- Translate data into clear, actionable insight
- Apply tools to real-life situations immediately
- Create sustainable change—not temporary awareness
Meet Your Coach: Marcus Straub
23+ Years Helping Individuals and Organizations Create Lasting Change
More Than Coaching.
A Framework for Real Transformation.
With over 23 years of experience, Marcus Straub is known for turning insight into action—and helping people create meaningful, lasting change in both life and business.
As an award-winning Master Coach and 2026 TTI Success Insights® Contributor of the Year, Marcus goes beyond traditional coaching by integrating proven frameworks, multi-science assessments, and real-world application into every engagement.
His work is grounded in proprietary methodologies including the TDSF™ Framework (Thinking, Doing, Saying, Feeling) and the CSR™ Tool (Catch • Stop • Redirect), helping clients build awareness, shift patterns, and create sustainable results.
Through his flagship programs—Listening with Integrity™, the LIG Mentorship Academy™, and Assessment-Based Transformation—Marcus equips individuals, leaders, and organizations to elevate performance, strengthen communication, and lead with clarity, intention, and impact.
- 2011 International Coach of the Year
- 2026 TTI Success Insights® Contributor of the Year
This isn’t about temporary change—it’s about building a way of thinking, leading, and living that lasts.
TESTIMONIALS & CASE STUDIES
Trusted by Individuals, Leaders, and Organizations
Outstanding Results
“Marcus worked with RSW Partners in providing motivational and sales training to one of our major clients. The results were outstanding. Marcus has the ability to engage diverse groups and lead them to discover their individual power and improve their personal lives and work situations. It is a winning formula and Marcus is a winning choice.”
Tom Sawyer, Former President, RSW Partners
An Agent of Change
“Marcus is an agent of change in ones heart. He communicates in ways most cannot and lifts your spirit with wisdom and peace. It is because he walks this way, that he can guide you with confidence and grace. I was lost in my own mind and caught in a trap of self deception and sabotage when I hired Marcus. In 5 focused meetings he changed my path forever. I am grateful and will always recommend his guidance to those willing to grow. Thanks Marcus!”
Patrick Bland, Owner/Head Coach, Crossfit Red
Dynamic & Immediate Results
“Marcus has applied his relentless positive approach, helping students to visualize their strengths and to challenge their weaknesses. My students can spot insincerity a mile away, and Marcus not only passes their litmus test, he engages the students in productive applications of their learning within literally a minute. By being realistic and positive, Marcus helps students to learn the important lessons necessary to be successful. I find his approach dynamic and the results immediate.”
Al Kreinberg, R-5 High School
Creative Ideas & Tools
“I highly recommend the coaching services provided by Marcus Straub. My time spent with Marcus was of great value to me. Learning creative ideas and tools has been life changing. My business has benefited, as well as, my personal life.”
Angie Taylor, Agent, Countrywide Realty
Clarity Leads. Connection Strengthens. Results Follow.
Insights & ARTICLES
Expert Perspectives and Practical Applications
The Two Paths of Leadership: Which One Are You Walking?
There is a powerful difference between being a leader and being a boss. This article explores how mindset, behavior, and communication shape culture, influence performance, and determine whether teams thrive—or disengage.
Create Raving Fans of Your Team and Customers Will Follow
Customer loyalty doesn’t start with marketing—it starts with leadership. Discover how creating raving fans of your team leads to stronger engagement, higher retention, and customers who return, refer, and spend more.
Strategic Assessments Drive Growth and Profitability
Strategic, EEOC-compliant assessments eliminate guesswork in hiring, placement, and development. Learn how behavioral, motivator, EQ, acumen, and competency assessments drive stronger teams, higher retention, and measurable profitability.
Explore more insights to support your growth and leadership.
Let’s Start the Conversation
Clarity Begins With a Simple Conversation
The right conversation can change everything.
Every meaningful change starts with a decision—
to pause, reflect, and take the next step forward.
Whether you’re navigating a personal transition, strengthening a relationship, developing as a leader, or exploring how to elevate your team or organization, the right conversation can create clarity, direction, and momentum.
At LIG Coaching & Consulting, we don’t believe in one-size-fits-all solutions. This is a space to explore what’s possible, ask questions, and determine the best path forward—together.
If something you’ve seen here resonates with you, trust that.
Let’s start there.
No pressure. No obligation. Just a conversation.
