Coaching That Creates Clarity, Connection, and Real Results
For individuals, relationships, leaders, and organizations ready to grow through coaching, mentorship, and intentional development.
Coaching • Mentorship • Training
Where would you like to begin?
Choose your starting point based on where you are right now.
Improve Communication & Leadership
Live, Interactive Listening With Integrity™ Experience
For Coaches, Consultants, Facilitators, & TTISI Partners
Individuals, Relationships, Company, Team & Leadership Growth
LISTENING WITH INTEGRITY™
The Discipline Behind Better Communication and Leadership
Most People Don’t Struggle to Speak—
They Struggle to Listen
Listening with Integrity™ transforms how you communicate, lead, and connect—by building awareness, regulating response, and creating meaningful, lasting impact.
Experience It Live
A 3-hour interactive training designed to help you identify your listening blocks, improve communication, and lead with clarity and presence. Registration is limited to maximize the experience.
The LIG MENTORSHIP ACADEMY™
Where Professional Coaching & Training Insight Becomes Mastery
Three Mentorship Tracks • One Purpose:
Develop the Human Behind the Practitioner
The LIG Mentorship Academy is a professional mentorship environment for coaches, consultants, trainers, facilitators, and organizational leaders who want to move beyond surface-level learning into deep, sustainable integration.
At LIG, we believe the most powerful growth happens through reflection, relationship, and real-world application.
The Academy serves as a home for mentorship programs that develop discernment, emotional intelligence, and mastery across all personal and professional domains.
Coaching programs
Coaching Designed to Meet You Where You Are & Move You Forward
The Aligned Individual™
Build clarity, confidence, and direction.
The Connected Relationship™
Strengthen communication, trust, and connection.
The Intentional Leader™
Lead with clarity, awareness, and impact.
The Conscious Company™
Align people, culture, and performance.
Assessment-Based Transformation
Turning Assessment Insights Into Functional Tools & Sustainable Action
Insight Is Only Valuable When It’s Applied
At LIG, assessments are not the end—they’re the starting point.
Using tools like DISC, 12 Driving Forces®, Emotional Intelligence (EQ), DNA Competencies, Acumen, Stress Quotient, and the 8 Factors of Engagement (8FE), we go beyond interpretation to translate data into real-world application.
This is where transformation happens—when insight becomes awareness, awareness becomes action, and action creates measurable results across individuals, teams, and organizations.
- Translate data into clear, actionable insight
- Apply tools to real-life situations immediately
- Create sustainable change—not temporary awareness
Meet Your Coach: Marcus Straub
23+ Years Helping Individuals and Organizations Create Lasting Change
More Than Coaching.
A Framework for Real Transformation.
With over 23 years of experience, Marcus Straub is known for turning insight into action—and helping people create meaningful, lasting change in both life and business.
As an award-winning Master Coach and 2026 TTI Success Insights® Contributor of the Year, Marcus goes beyond traditional coaching by integrating proven frameworks, multi-science assessments, and real-world application into every engagement.
His work is grounded in proprietary methodologies including the TDSF™ Framework (Thinking, Doing, Saying, Feeling) and the CSR™ Tool (Catch • Stop • Redirect), helping clients build awareness, shift patterns, and create sustainable results.
Through his flagship programs—Listening with Integrity™, the LIG Mentorship Academy™, and Assessment-Based Transformation—Marcus equips individuals, leaders, and organizations to elevate performance, strengthen communication, and lead with clarity, intention, and impact.
- 2011 International Coach of the Year
- 2026 TTI Success Insights® Contributor of the Year
This isn’t about temporary change—it’s about building a way of thinking, leading, and living that lasts.
TESTIMONIALS & CASE STUDIES
Trusted by Individuals, Leaders, and Organizations of All Sizes
Guarded to Grounded
As a former professional athlete, vulnerability once felt like weakness. Working with Marcus created a space to confront what I had avoided for years—doubt, pressure, and the hidden weight behind success. He helped me put words to what I couldn’t articulate and see myself with clarity I hadn’t experienced before. The result has been a profound shift—not just in how I lead and perform, but in how I live with intention and grace.
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Christopher L. Howard | Executive Producer
Mosaic Entertainment Group
BREAKTHROUGH MOMENT
In just one immersive weekend, Marcus transformed how I see myself and communicate with others. His ability to meet me exactly where I was—while guiding me toward powerful breakthroughs—was unmatched. I gained a deeper awareness of my internal dialogue and how it shapes every interaction, from colleagues to my daughter. More than insight, he gave me practical tools to live with authenticity, vulnerability, and intention every day. [Continue Reading]
Jason Jepson | Chief Strategy Officer
PR & Brand/Crisis Management
CHOOSING MYSELF
At a pivotal point in my life, I knew I needed to take responsibility for my happiness—but I didn’t know how. Working with Marcus helped me discover my own path instead of following someone else’s. His ability to support growth without directing it allowed me to build confidence, clarity, and a deeper sense of purpose. This experience has been life-changing in how I think, live, and show up for myself (and for others) every day.
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Becky Wride
Retired
COMPLETE TURNAROUND
I started working with Marcus when I felt stuck—personally and professionally. His coaching gave me practical tools to improve communication, take ownership, and grow as a man, father, and leader. He challenged me in ways that weren’t always easy, but always necessary. The result has been a complete transformation in my health, relationships, and leadership—including fulfilling my dream to open my business.
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James Ferguson | Owner & Operator
CO Craft Coffee & Beer House
Clarity Leads. Connection Strengthens. Results Follow.
Insights & ARTICLES
Expert Perspectives and Practical Applications
Bring Your Light to Work, Not Your Shadows
When life gets heavy, we often carry it with us into the workplace. But the most powerful leaders know that showing up with intention, presence, and grounded energy can transform even the toughest days. This article explores how leaders can bring their light to work, not their shadows.
The Two Paths of Leadership: Which One Are You Walking?
There is a powerful difference between being a leader and being a boss. This article explores how mindset, behavior, and communication shape culture, influence performance, and determine whether teams thrive—or disengage.
Create Raving Fans of Your Team and Customers Will Follow
Customer loyalty doesn’t start with marketing—it starts with leadership. Discover how creating raving fans of your team leads to stronger engagement, higher retention, and customers who return, refer, and spend more.
Explore more insights to support your growth and leadership.
Let’s Start the Conversation
Clarity Begins With a Simple Step
The right conversation can change everything.
Every meaningful change starts with a decision—
to pause, reflect, and take the next step forward.
Whether you’re navigating a personal transition, strengthening a relationship, developing as a leader, exploring how to elevate your team or organization, or setting your business on a different trajectory, the right conversation can create clarity, direction, and momentum.
At LIG Coaching & Consulting, we don’t believe in one-size-fits-all solutions. This is a space to explore what’s possible, ask questions, and determine the best path forward—together.
If something you’ve seen here resonates with you, trust that.
Let’s start there.
No pressure. No obligation. Just a conversation.
