Turning Awareness Into Intentional Action
Coaching Programs
Where would you like to begin?
Choose the pathway that best aligns with where you are and where you want to go..
The Aligned Individual™
Build Clarity, Confidence & Direction
The Connected Relationship™
Strengthen Trust & Connection
The Intentional Leader™
Lead with Greater Awareness & Impact
The Caring Company™
Align People, Culture & Performance
THe Aligned individual™
Build Clarity, Confidence & Direction
Discover What’s Possible
For Individuals Ready to Create Meaningful Change
Many people spend years responding to life rather than intentionally creating it. They know they’re capable of more, yet find themselves second-guessing decisions, repeating patterns, feeling disconnected from what matters most, or wondering why success doesn’t always lead to fulfillment.
The Aligned Individual™ helps individuals develop greater self-awareness, emotional intelligence, confidence, and clarity through coaching, assessment-based insights, practical tools, and intentional action.
Together, we create a personalized roadmap designed to help you better understand yourself, strengthen decision-making, align your actions with your values, and move forward with greater purpose and intention.
Whether you’re navigating a life transition, exploring a new opportunity, rebuilding after a setback, preparing for retirement, or simply seeking a stronger connection to yourself, this program helps create the awareness, fulfillment, and direction needed to build a life that feels more meaningful and aligned.
The CONNECTED RELATIONSHIP™
Strengthen Communication, Trust & Connection
Discover What’s Possible Together
For Relationships Ready to Grow Stronger
Many relationships struggle because of a lack of understanding, not love. Over time, communication breaks down, trust is tested, conflict increases, and meaningful connection becomes more difficult to maintain.
The Connected Relationship™ helps couples, partners, family members, and friends strengthen communication, improve listening, deepen trust, and create healthier, more fulfilling relationships.
Together, we create a personalized roadmap designed to improve understanding, strengthen connection, and move relationships from where they are today to where both individuals want them to be.
Whether you’re seeking to improve communication, rebuild trust, navigate a difficult season, strengthen family relationships, or simply create deeper connection, this program provides the awareness, tools, and support needed to build greater fulfillment, happiness, and lasting connection..
the intentional leader™
The Discipline Behind Better Communication and Leadership
Lead With Greater Intention
For Leaders Ready to Increase Their Impact
Leadership can be rewarding, but it can also feel isolating. Many leaders find themselves carrying significant responsibility, navigating constant challenges, making difficult decisions, and responding to the needs of others while having little time to reflect on their own growth and development.
The Intentional Leader™ helps leaders strengthen self-awareness, emotional intelligence, communication, and decision-making through coaching, assessment-based insights, practical tools, and intentional action. The result is greater clarity, confidence, influence, and effectiveness—both professionally and personally.
Together, we create a personalized roadmap designed to help leaders better understand themselves, strengthen relationships, develop stronger teams, and create cultures built on trust, accountability, and engagement.
Whether you’re leading a team, a department, a family-owned business, or an entire organization, this program provides the awareness, tools, and support needed to lead with greater purpose, steadiness, and intention.
Build a Culture People Want to Be Part Of
For Organizations Ready to Grow With Intention
Strong cultures don’t happen by accident. They are created through intentional leadership, effective communication, trust, accountability, and a shared commitment to growth.
The Caring Company™ helps organizations strengthen leadership effectiveness, improve communication, increase employee engagement, and create healthier workplace cultures through coaching, consulting, assessment-based insights, and practical development strategies.
Together, we create a customized roadmap designed to align people, performance, and purpose while supporting sustainable growth and long-term success.
Whether you’re navigating growth, leadership transitions, communication challenges, hiring concerns, employee engagement issues, or culture development, this program provides the awareness, tools, and support needed to build a stronger organization from the inside out.
the CARING COMPANY™
Strengthen People, Performance & Purpose
Meet Your GUide: Marcus Straub
Helping People Create More Intentional Lives, Relationships, Leadership & Organizations
For more than 23 years, Marcus Straub has helped individuals, couples, leaders, teams, and organizations create meaningful and lasting change.
His approach begins with listening.
Then helping people better understand themselves.
Then helping them understand one another.
Then helping them see what is possible—and take intentional action toward creating it.
Known for his ability to take complex challenges and distill them into practical, understandable, and actionable next steps, Marcus combines coaching, emotional intelligence development, assessment-based insights, and proprietary LIG Coaching frameworks to create transformational experiences that produce real-world results.
As the Founder & CEO of LIG Coaching & Consulting, 2011 International Coach of the Year, and 2026 TTI Success Insights® Contributor of the Year, Marcus has worked with individuals, families, leaders, teams, coaches, and organizations around the world.
His mission is simple: Help people stop living by default and start living with greater awareness, intention, fulfillment, and purpose.
REAL STORIES . REAL RESULTS
Meaningful Change Happens When Awareness Becomes Action
The Aligned Individual™
Personal Growth, Confidence,
Clarity, Life Transition
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The Connected Relationship™
Communication, Connection,
Trust, Relationship Growth
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The Intentional Leader™
Leadership, Communication,
Awareness, Accountability
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The Caring Company™
Culture, Team Alignment,
Engagement, Organizational Impact
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Trusted By Organizations Across Industries
Supporting Growth Through Leadership, Communication & Culture Development
From small businesses and family-owned companies to nonprofit organizations, associations, educational institutions, and corporate teams, LIG Coaching & Consulting has helped organizations strengthen leadership, improve communication, and create healthier workplace cultures.
WHAT COULD BE POSSIBLE SIX MONTHS FROM NOW?
The First Step Is a Conversation
The right conversation can change everything.
Every meaningful change begins with awareness—and a willingness to take the next step forward.
Whether you’re navigating a personal transition, strengthening a relationship, developing as a leader, or creating a healthier organizational culture, the right conversation can create clarity, direction, and momentum.
At LIG Coaching & Consulting, we don’t believe in one-size-fits-all solutions. This is an opportunity to explore what’s possible, ask questions, and determine the path that best aligns with your goals, challenges, and vision for the future.
If something you’ve seen here resonates with you, trust that.
Let’s start there.
No pressure. No obligation. Just a conversation.
