Business Times Column

by Marcus

Where Are You Headed In Your Business?

Leading a company can be over-whelming with all that this typically entails, particularly if the daily operations require your constant attention. It’s easy to become lost, to fall into the daily routine and repeat it over and over again, and to stop moving in a forward direction. A strong foundation of personal clarity and consistent self-direction allows you to create the happiness and success you desire.

There are some fundamental steps to take in choosing your course:

Personal Clarity

The place to start in finding your direction in business is to discover what you want in life. This may seem daunting at first, but I assure you it is easier than you think, and quite necessary. My clients are consistently amazed at how empowering it is to become self-aware. At the moment you create personal clarity, your direction in life and business will begin to unfold before you.

Creating Goals

After gaining clarity about what you want, it is wise to create specific goals that will move you in your chosen direction. Often times, we believe that our goals must be complex and large. The truth is that the simpler and smaller goals are, the more likely you are to actually achieve and accomplish them. It is also important to not overwhelm yourself with too many goals. Start with 3-5 simple goals and, as you accomplish one, add another. Getting to where you ultimately want to be is a process, not a quantum leap – change takes consistent effort and time.

Action Steps

Within each established goal will be specific action steps – “micro” goals – that, when realized, will add up to the completion of the primary goal. When you break each goal down into its smaller pieces, the necessary steps to achieving your desired results will be revealed to you. As you complete each critical step, you will feel energized and precious momentum will be created. My clients find great rewards when approaching their goals in manner.

Commitment and Self-direction

Ultimately, the completion of any goal – and the realization of your personal and professional dreams – rests on your shoulders. Your unwavering commitment to what you want to achieve will be a determining factor in your success. I work with my clients to develop a strong level of commitment, as well as their ability to self-direct. Once these are firmly in place, their ability to coach themselves to greater happiness and success takes hold. This process of developing commitment and the ability to self-direct is, to say the least, empowering and a required asset of any successful life and business.

Perseverance and Follow-through

With the personal clarity, goals and action the steps necessary to accomplish your goals in place, and a self-directed commitment to what you want to achieve, there are only two things left to do: Persevere through the internal and external challenges you will face, so that you will follow- through on your well-devised plan. Business owners often create plans of action that are designed to move them towards what they want, but then become lost in their own plan. When they begin to face challenges that overwhelm them, they give up without ever having truly started.

This is where a qualified professional coach comes into play. Even when you set yourself up with a plan, your coach will help you see it more clearly by tightening up goals, creating more effective action steps, developing your commitment and ability to self-direct, and effectively guiding you through the challenges you will face to ensure that you follow through to completion. ALL GREAT TEAMS consist of skilled players and a talented coach that work toward achieving winning results.


The feeling of accomplishment is outstanding! Consider a time in your life when you were successful in achieving a goal that was important to you. Remember it clearly, and notice your delight at being successful. Also, notice how accomplishment of that particular goal propelled you forward in life and/or business. The great news is that you can enjoy this experience more consistently in your life.

Lack of personal clarity, indecision and mediocrity are disastrous to your greater happiness and success. Break out of where you currently are in your business and create a grander vision. Now, put that vision in motion. Start by seeking out the professional coaching you need and then, stay the course until you arrive on the shores of your dreams.

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This article was written for and published in collaboration with The Business Times newspaper.


Marcus Straub

Author Marcus Straub

Marcus Straub is Founder and CEO of Life Is Great!™ (LIG) Coaching and Consulting, Inc. based in Grand Junction, Colorado.

Serving individuals of all ages and companies of all sizes, in locations across the country and around the world, Marcus specializes in the development of customized programs tailored to meet the unique goals of each individual client. Purposefully created to guide those involved toward unprecedented personal, professional, and organizational growth, Marcus has become well-known for his straightforward approach and systematic techniques.