Business Times Column

by Marcus

Infuse Your Team with Purpose, Direction and Accountability

Today, businesses throughout our community, across the nation and around the world will conduct operations, serve customers, generate revenues and earn profits … or not. Tomorrow, these same companies, and their teams of professional and loyal workers, will do it all over again.

There is, however, a real difference between simply going through the motions and engaging customers with passion, intention, enthusiasm and integrity. It’s a difference that will have a lasting effect on the bottom-line.

The starting point to a more enlivened, satisfying and successful business operation, is having a collective purpose. Purpose is not “what” a company does, or even “how” it does it; a clearly defined purpose is a statement of “why” a company and its team do what they do every single day. It is their reason for being. A simply stated, yet profound, company purpose is the most powerful of all, and the easiest for team members to pursue.

When individual team members know why they exchange nearly half their waking life for a paycheck, and their work aligns with their core values or motivation, buy-in, enthusiasm, job satisfaction and work quality all increase exponentially.

It’s been rpoven time and again: people are happier when they have a cause to believe in and be a part of. When what they do is infused with value and meaning, the teams they’re a part of are far more effective and turnover is all but eliminated.

In addition, a business that has clearly defined its direction— and then shares that direction with an aligned team—will reach and even exceed its goals on a regular and consistent basis. For these companies, forward progress is a given.

A powerful analogy would be a successful sea voyage to uncharted territory. In order for these historic explorers to have been successful in reaching new lands, and thereby expanding our knowledge of the world, a clearly stated purpose and defined direction had to be in place. They had to know where it was they intended to go. On top of that, it was also imperative that the entire crew be excited about the purpose and willing to go in the same direction as the ship’s captain. When these critical factors—purpose and direction—did not exist, the experience proved to be unsavory, and the desired outcome was never realized.

Team accountability is the third side of this success triangle.

When built into the tasks and projects of the team from the beginning, accountability is far more effective in reaching goals, moving forward and fulfilling purpose than accountability that comes in after the fact. Just as teams need a clearly defined purpose and direction they can ascribe to, they also require clearly defined objectives and parameters for the completion of tasks and projects critical to business success.

Great things occur when clarity is built into the delegation of tasks and projects from the outset. As team members learn to work together in the process of clearly communicating the objectives and parameters necessary to accomplishing action steps and larger goals, and then positively support each other’s forward progress, they become nearly unstoppable, and the sponsoring business thrives. Simply stated, above-average companies are proactive with their accountability whereas average businesses are not.

In summary, teams with a clearly defined and mutually agreed upon purpose, established goals that support a chosen direction, and a culture of accountability that creates positive customer experiences build loyalty, support to the company mission and drive revenues that equate to long-term business success.

Rather than creating a company where team members just “go through the motions” and collect a paycheck every two weeks (because they lack purpose, direction and accountability), build a business that is powered by people who are inspired. Provide an environment that instills a deep sense of purpose, communicates direction and creates accountability to work together in achieving greatness.

As a business owner, where do you think all of this begins and ends?

If you answered, “With me!” then you are already leaps and bounds ahead of those business owners who believe the buck stops with others first and, you are positioned to take the next step. By working with a professional coach and trainer you can put all of these vital components into place—or build on them if they already exist—in your business.

The sooner you and your team define your purpose, choose a direction and come together to create a culture of accountability, the sooner you will set sail and arrive on the shores of greater happiness and success!

To learn more about this topic or discuss your unique situation, schedule a FREE EXPLORATORY SESSION by filling out the form below or submitting your information on our Contact Request Form.

This article was written for and published in collaboration with The Business Times newspaper.


Marcus Straub

Author Marcus Straub

Marcus Straub is Founder and CEO of Life Is Great!™ (LIG) Coaching and Consulting, Inc. based in Grand Junction, Colorado.

Serving individuals of all ages and companies of all sizes, in locations across the country and around the world, Marcus specializes in the development of customized programs tailored to meet the unique goals of each individual client. Purposefully created to guide those involved toward unprecedented personal, professional, and organizational growth, Marcus has become well-known for his straightforward approach and systematic techniques.