Business Times Column

by Marcus

Are You Doing What You Love In Your Business?

You have probably heard the saying, “Do what you love and the money will follow.” In truth, there are wealthy and successful entrepreneurs that don’t love what they do, and those who are doing what they love and not experiencing financial abundance. The converse is also true. However, the more you love what you do the greater the odds are that you will be financially successful and, perhaps most importantly, you will be happy at the same time.

It has been proven that when you love what you do, you have more energy, passion and enthusiasm. In this case, work is not a burden. Rather, it is a joyful activity that you engage in willingly. The quality of your work and your productivity are high, and you experience a great deal of internal satisfaction. You are happier on a more consistent basis, and your positive attitude is infectious to both your team members and customers. This happiness with your work also positively affects your personal life and those you share it with.

A powerful indicator of how much you love what you do is the level of resistance you have to engaging your work, and the amount of relief you feel when your work is done. The more you love what you do, the more you want to do it and the less you dread it. When you love your work, you do not find relief in it being done for the day. On the contrary, you can’t wait to engage it again.

If this is not your reality, no matter how much money you are making, you are not thriving, but merely surviving. Since you have the power of choice, why would you engage in work that makes you unhappy just to make money?  Each day of your life has value, and you cannot get them back once they have passed. It is wise to be discerning about the work you are choosing to do, as this will allow you to generate the greatest return on your investment, both personally and professionally.

If you are one of the select few who actually love what they do for a living, stay the course and enjoy your journey. If, however, you are among the majority of business owners who do not love their work, you have options that will improve your situation.

To start, you may or may not have complete awareness of what you do not love about your work. Getting an objective perspective from a qualified professional coach or consultant will allow you to fully understand your particular situation, and then create a strong action plan for improving it. With greater clarity the choices become simple, but implementing the necessary changes may prove difficult without guided assistance.

Should you discover that you dislike all aspects of your work, the best course of action may be to move from your current business into one that you do like. If you truly believe that this is not an option for you, working to identifying what you dislike the most will help you in either stopping this aspect of your business or delegating the identified work to someone else. Another option might be to outsource it to a third party who actually enjoys it. By simply eliminating those things that you don’t enjoy, you will position yourself to love what you do more.

On the other hand, if you find that there are only selected aspects of your work that you don’t love, your situation is simpler. Again, the first step is to delegate or outsource those aspects that you find displeasing. This will not only free you of work that you dislike, it will also free you up to bring greater attention and focus to the work that you do love. Doing so will dramatically increase the amount of satisfaction you receive from your business, improve your overall productivity and that of the company, and generate higher revenues.

Position yourself to thrive. Not just financially, but in as many areas of your life as you can. Merely surviving, without passion for and happiness with what you do, is selling yourself short. What you choose to do with each day of your life is important. After all, you are exchanging a day in your life for it.

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This article was written for and published in collaboration with The Business Times newspaper.


Marcus Straub

Author Marcus Straub

Marcus Straub is Founder and CEO of Life Is Great!™ (LIG) Coaching and Consulting, Inc. based in Grand Junction, Colorado.

Serving individuals of all ages and companies of all sizes, in locations across the country and around the world, Marcus specializes in the development of customized programs tailored to meet the unique goals of each individual client. Purposefully created to guide those involved toward unprecedented personal, professional, and organizational growth, Marcus has become well-known for his straightforward approach and systematic techniques.