Helping Others Create Meaningful Change
Meet Your Coach
For over two decades, Marcus Straub has been dedicated to helping individuals, leaders, teams, and organizations of all sizes move through life and business challenges with clarity, confidence, purpose, and clear direction.
Known for his ability to turn insight into action, Marcus blends real-world experience with practical, proven coaching methods that create meaningful, lasting change.
His work is grounded in a simple truth:
Growth doesn’t come from knowing more—
it comes from applying what matters most.
HOW MARCUS WORKS
An Approach That Goes Beyond Traditional Coaching
Marcus’s approach goes beyond traditional coaching.
He helps clients move from awareness to application—equipping them with tools they can use in real time, not just ideas they understand intellectually.
Through his work, clients learn to:
- Recognize patterns in how they think, act, communicate, and respond
- Interrupt behaviors that limit performance and relationships
- Strengthen clarity, accountability, and emotional intelligence
- Apply practical tools that create consistent, measurable results
At the core of this work are Marcus's proprietary frameworks:
TDSF™
Thinking • Doing • Saying • Feeling
A model for aligning internal awareness with external behavior.
CSR™
Catch • Stop • Redirect
A real-time tool for shifting reactions into intentional responses.
CORE AREAS OF FOCUS
The Heart of the LIG Coaching Philosophy
Marcus’s work is focused on four core areas:
- Coaching Programs — Personal and professional growth with clarity and direction
- LIG Mentorship Academy™ — Developing the human behind the practitioner
- Listening with Integrity™ — The discipline behind better communication and leadership
- Assessment-Based Transformation — Turning data into functional tools and sustainable action
Each experience is designed to meet clients where they are and move them forward with intention.
Ways to work together:
Whether you’re seeking personal growth, stronger relationships, or organizational impact, there are multiple entry points into Marcus’s work:
- 1:1 Coaching — Personalized, high-impact coaching for individuals, leaders, and organizations
- Mentorship Academy™ — For coaches, consultants, and leaders ready for deeper mastery
- Workshops & Trainings — Including Listening with Integrity™ and leadership development
- Organizational Consulting — Aligning people, culture, and performance
Every engagement is customized to ensure relevance, application, exceptional outcomes & measurable results.
AT THE CENTER OF IT ALL
Family Is Everything
For Marcus, success has never been defined by business alone:
His greatest pride—and most meaningful role—is being a husband, father, and grandfather (Papa). That perspective shapes everything about how he works.
Because the same principles that build strong teams and organizations are the ones that build strong relationships at home:
Presence
Communication
Accountability
Intention
This isn't just coaching. It's lived experience.
“Through my own relentless pursuit of happiness and the accumulation of tools to not only help myself, but others too, I now have the privilege of coaching clients in creating what they want. I have made decisions which have delivered rewards beyond what I thought was possible, and also decisions that did not move me in a positive direction.
“These experiences have fueled my desire to be more than what I once was—to be happy, successful, and fulfilled as much as possible. The journey to one’s greatest self—to a greater life—is the most important and rewarding journey anyone will ever take.”
“The journey to one’s greatest self – to a greater life – is the most important and rewarding journey anyone will ever take.”
Marcus Straub
PHILOSOPHY, EXPERIENCE & CREDENTIALS
What Marcus Believes & Why He Does This Work
People don’t need more information.
They need better awareness, better tools, and the ability to apply them in real time. Because lasting change doesn’t come from insight alone—it comes from integration.
23+ years coaching individuals and organizations
2011 International Coach of the Year
2026 TTISI Contributor of the Year
Certified facilitator across multiple TTISI assessment sciences
Featured speaker, trainer, and Business Times contributor
In his book, Is It Fun Being You? The Journey to Lasting Happiness, Marcus introduces the foundational concepts behind his coaching approach—helping readers take ownership of their thoughts, actions, and outcomes.
If You’re Ready to Move Forward
Every meaningful change starts with a decision—
to pause, reflect, and take the next step forward..
Whether you’re navigating a personal transition, strengthening a relationship, developing as a leader, exploring how to elevate your team or organization, or setting your business on a different trajectory, the right conversation can create clarity, direction, and momentum.
At LIG Coaching & Consulting, we don’t believe in one-size-fits-all solutions.
This is a space to explore what’s possible, ask questions, and determine the best path forward—together.
If something resonates with you, trust that. We’ll start there.
No pressure. No obligation. Just a conversation.
Marcus works with clients locally, nationally, and internationally.
