970.208.3150

THOUGHT LEADERSHIP • MEDIA • RECOGNITION

Media & Recognition

FEATURED IN NEW YORK WEEKLY • AUGUST 2026

Self-Awareness is Only the Start

In this New York Weekly feature, Marcus Straub explores a challenge at the heart of meaningful personal and professional growth: knowing more doesn’t necessarily mean living differently.

From the pivotal realization that began shaping his work in 1996 to the frameworks he uses today, the article examines the gap between awareness and action—and what it takes to turn insight into lasting change.

The central problem is not a shortage of knowledge. It is the distance between understanding something and living it.

Marcus Straub

CEO & Founder, LIG Coaching & Consulting

Marcus Straub

MEDIA & SPEAKING RESOURCES

Interviews  •  Features  •  Speaking  •  Collaboration

For media, podcast, speaking, or collaborative inquiries, connect with Marcus and LIG Coaching & Consulting.